Tag: Currys PLC
Mind the Grab: Purple Pavement Line Launched to Stop Phone Snatchings in London
Currys PLC launched 'Mind the Grab'—a purple pavement line on Oxford Street, London—to combat phone theft after 34,203 devices were stolen in Westminster in 2024. Backed by police and Birkbeck researchers, the nudge campaign aims to change behavior, not just enforce laws.
Nov 29 2025
